Lord of the Flies Essay Thesis Example For Students

Master of the Flies Essay Thesis As we probably am aware Golding composes his novel by utilizing symbolism, imageries, moral stories, and others by making the novel progressively enticing, as though it was alive. He’s composing style is utilizing straightforward language, yet with a significant topic, for instance he recounts to an extremely basic story however toward the end it has a ton of importance and it lead us to a major thought. Golding writes in a basic style, he’s language isn't convoluted and simultaneously isn't unreasonably casual, for instance in this entry we could discover a few interesting expressions like â€Å"I’ve been all over† (Page 105) that is a Hyperbole, â€Å"The tidal pond had shielded them from the pacific†(Page 105) which is Personification, â€Å"block enormous as a plant wheel† (Page 107) that is Simile. We have the expository figures that are Ethos, Pathos and Logos, and we can discover them in this entry, we have Logos that are the realities The conch was utilized by Ralph to assemble the young men to a conference. During the gatherings an individual could possibly talk in the event that they lift their hand and hold up the conch . At the gathering to examine the fire Ralph blew on the conch to assemble them to the conference . After everybody was situated Ralph lifted the conch for them to be quiet then he started to clarify that they were on a uninhabited island without any adults so they would need to take care of themselves . That is when Ralph madethe runs about the conch at the gatherings. He attempted to help there moral by makingthe island sound fun. In the book when Ralph sees that the conch has been paretically faded by the sun and had become a velvety pink shading. The creator utilized the fadingcolor of the conch to show that the young men were becoming separated. Since that is the point at which you reallynotice that Jack holds no respect for Ralphs rules and rather head out in his own direction. Atthe same gathering is the point at which the young man stands in opposition to a mon ster that Simon clamesisnt genuine and the brute is inside man himself. Jack demands that they have to chase more , yet Ralph doesnt concur with him and rather he said they expected to manufacture covers incase another tempest came like the one they experienced upon their appearance . Ralph additionally said theirfirst need is to get protected and to get safeguarded they required more smoke. However, Jackstill demanded they expected to chase more. Jacks rebellion shows that he will before long head out in his own direction. Close to the furthest limit of the book when the conch is decimated and Piggy is slaughtered by an enormous stone that was moved down a slope at the palace rock by Roger. After Jack and some different young men split off into their own clan . They set up camp at a spot they called Castel Rock . Piggy was vexed that they had taken his glasses. So Ralph and Piggy went to proceed to get them back. Ralph advised Piggy to get the conch to take it with them, as though he suspected it despite everything had control over Jacks clan. Beowulf And Evil Problem EssayThe third fundamental change is the foundation of the customs and regions,. Jack says, You leave Ralph. You keep to your end. This is my end and my clan. You disregard me (195). Jack and Ralph have part the island, Jack at Castle Rock and Ralph by the sea shore. Ceremonies are set up by Jack, he and his clan individuals move around a fire, yelling a trademark, Kill the monster, cut his throat! Violate his wellbeing! (168), further accentuating their savage practices. The fourth significant change in the young men are Simon and Piggys passings. Simon is the person who sees what the genuine mammoth on the island is, that it really is the repressed monster in everybody, the brute doesnt exist. Piggy, the voice of reason and acumen, he should be murdered in light of the fact that brutality won't have the option to prosper with the presence of reason and keenness. Jack feels fine with Simon being murdered, and soon Piggy. Is deceives different young men in his clan how the mammoth is in Simon, so they are making the best choice by slaughtering Simon. What Golding is attempting to pass on about the young men and about the individuals by and large is, right off the bat, how the world would be if rules are broken, the young men on the island is a microcosm on the world. Ralph says, Because the standards are the main thing weve got (99). We can perceive what befalls the young men gradually after the guidelines are broken, there isnt any request and the young men transform into savages. The second message Golding needs to let us know is that separately, individuals are acceptable yet not in a major gathering. Being in a major gathering makes you perceive how from the outset, nobody puts stock in the presence of the monster, however gradually, they are affected by others and let their repressed monster get to them. This story is an agent of society, instances of the individuals, for the abhorrent that exists in the public eye: dread, desire, numbness and so forth the third fundamental message that Golding needs to state is that with a shared objective, savagery can happen and things can turn out badly. Jack being the new boss likewise reflects how supreme force ruins a people thinking and makes him unfit to settle on the right choices. Jack having the option to control everything caused him to lose his brain. Changing into a savage. All in all, William Golding needs to disclose to us that outright force ought to never fall into a solitary people hands, as it will degenerate a people mind. There is an evilness inside all of is, the way we live as an individual and what our characters are all relies upon how well we control our repressed monster, not releasing it. The allurement of intensity changes an individual completely, Jack from an English school kid to a merciless savage, The most significant point worried in this story is certainly how we can't live without rules, society defies down without guidelines and people will fall back in time-transforming into savages.

Insurance Analysis in Kenya Essay Example

Protection Analysis in Kenya Essay Presentation Insurance in Kenya is known to have been in presence for more than sixty years now with the primary insurance agencies accepted to have been possessed by British safety net providers during the frontier times. The business is represented by the Insurance Act and directed by the Insurance Regulatory Authority. The Insurance Regulatory Authority (IRA) was made by the Insurance (Amendment) Act of 2006 and came into procedure on first May 2007. The Authority was built up with the command of controlling, overseeing and building up the protection business. Prior to the foundation of IRA, these capacities were performed by the Department of Insurance in the Ministry of Finance. (IRA 2010) according to AKI Insurance Industry Report for the year 2009, there were 44 authorized insurance agencies, greater part offering non-extra security business just, nine of them life coverage business while fifteen were composite (both life and non life). There were 137 authorized protection specialists, 21 clinical protection suppliers (MIP’s) and 3,076 protection operators. Other authorized players included 106 examiners, 57 engine assessors, 18 misfortune agents, 2 cases settling specialists, 5 hazard administrators and 26 protection assessors. The industry’s commitment to the country’s GDP is still low in spite of the fact that there has been prominent development throughout the previous seven years. The gross composed premium by the business was Kshs 64. 47 billion contrasted with Kshs 55. 19 billion of every 2008, speaking to a development of 16. 8 %. The gross composed premium in non-disaster protection was Kshs 43. 11 billion (2008: Kshs 36. 89 billion) while that from disaster protection business was Kshs 21. 36 billion (2008: Kshs 18. 30). Non-extra security premium developed by 16. 8 % while life coverage premium and commitments from store organization business developed by 16. %. The joined business benefit after tax assessment expanded by 14. 4% to Kshs. 4. 29 billion contrasted with Kshs 3. 85 billion out of 2008. In 2009 the business paid Kshs. 20 billion for claims for general protection business and as advantages to life arrangement holders. (AKI 2009) Penetration of protection in the year 2009 w as 2. 84% contrasted with 2. 63% in 2008. Extra security recorded an infiltration proportion of 0. 94% (2008:0. 87%) while that of non-disaster protection was 1. 90% (2008:1. 76%). Just a large portion of a million Kenyans, about 1% of the all out populace are said to have take up disaster protection. We will compose a custom paper test on Insurance Analysis in Kenya explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on Insurance Analysis in Kenya explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Insurance Analysis in Kenya explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Up to 80% of Kenyans have no protection spread because of broad neediness and a deception that protection covers are chiefly for the rich. In any case, in light of the ongoing business measurements, there is a developing pattern that Kenyans are surely touchy to the requirement for insurance against a dubious unsafe future. As indicated by Swiss Re (World Insurance Report2009), South Africa is the main African nation in the protection business, representing 90% of the complete volume, trailed by Morocco then Egypt. Development in non extra security business in Africa was lazy at 0. 4%. The report called attention to that Africa created just 1. 4% of the worldwide premium volume in 2009. South Africa’s extra security premium fell by 16%, premium Growth in Morocco stayed level at 0. 1%, while in Egypt premiums shrank by 5%. There are presently five significant players in the protection business in Kenya. These incorporate The Co-Operative Insurance Company of Kenya Ltd. (CIC), U AP Financial Services Ltd, APA, Jubilee Insurance and Resolution Health East Africa. Larger part of these safety net providers work broadly with a couple of working provincially. Some worldwide safety net providers have entered the Kenyan market through mergers with previously existing players. Two of the main organizations were framed through a merger between two existing insurance agencies, for example, APA was shaped after a merger among Apollo and Pan-Africa General divisions. Others structure associations with little insurance agencies to cover non-conventional arrangements like political savagery. Arrangements should be created to address new dangers. Safety net providers have at long last perceived the developing needs of the Kenyan individuals. Rural protection is one of the new approaches intended for ranchers situated in the various pieces of the nation to shield them from money related misfortune brought about by horrible climate conditions. The Cover is accommodated animals, explicit yields and poultry misfortunes. Installment of premiums is brisk and simple for the ranchers, premium installments are done through an uncommonly planned versatile application and in case of a misfortune, and ranchers are paid through a similar strategy. Clinical protection is partitioned into three sections, one wellbeing spread worked by bosses, the subsequent individual spread and the third inclusion worked by the administration focusing on low pay workers through the National Health Insurance Fund (NHIF). Wellbeing safety net providers have raised worry about customers who view spread an incentive as costly rather than the advantages. That’s why guarantors are thinking of moderate plans. Clinical e-cards that clients top up, like paid ahead of time broadcast appointment scratch cards, any individual from the family can utilize the e-card as long it has cash. Because of unforeseen weakness framework in the nation, provincial medical clinics have deficient offices and are understaffed, along these lines making individuals to head out to significant city for treatment; this has likewise added to the ascent in medical coverage cost. Numerous guarantors have avoided HIVAIDs protection as a result of the dangers in question. Travel spread is at present being offered by just two safety net providers, one of them has joined forces with Kenya’s principle carrier organization to give a bundle that covers loss of baggage, flight delays, crossing out, health related crisis and individual obligation. The excellent expense depends on traveller’s goal and length of remain. Cases are made on the web or when the customer comes back from their outing. The spread can be procured when purchasing a ticket or through trip specialists. Higher learning has become extravagant both for nearby and abroad colleges, constraining guardians to acquire vigorously from banks to pay college expenses. Training approach is unquestionably vital for most guardians who need their children to get great instruction. The business is certainly on the development stage and most safety net providers are reinforcing their piece of the overall industry by situating themselves as reasonable protection suppliers offering new items for the undiscovered locales, for example, more youthful and more established individuals. Industry examination PESTE Political Economic Social Technological Political Factors The political viciousness experienced in 2007 brought about significant misfortunes for organizations and people for the most part since current insurance agencies were not offering spread for such dangers. The agitation has made back up plans immediately come up arrangements to cover these dangers. Engine protection is accounted for to have multiplied over the most recent a half year; the administration through the Insurance Regulatory Board has expanded the premiums in a transition to counter extortion and phony cases known to have constrained more than ten engine insurance agencies to shutdown because of misfortunes brought about through cases. Financial Factors High duty forced on life and medical coverage has made approaches to be costly and reasonable to a little level of the populace. The protection business is pushing for charge deductible premiums paid on life and medical coverage to be charge deductible from chargeable pay up to 30 percent of the gross pay. Personal Tax Act Cap 470, Section 19(5) and (6) Poverty and joblessness are as yet the greatest difficulties confronting the business. With no wellspring of salary for some adolescent and ladies, the exact opposite thing that this segment organize is protection. This makes it hard for the development and improvement of the insurance agencies in light of the low number of customers which speaks to the couple of utilized individuals who thusly can have the option to pay for the protection arrangements gave by the insurance agencies. This circumstance is additionally intensified by the ascent of HIV and AIDS which unfavorably influences the regular workers that frames a basic objective gathering for protection administrations. The rising degrees of neediness and significant expense of living has decreased discretionary cashflow consequently consigning protection matters to the heating surface. This is because of individuals first gathering their fundamental needs first before thinking about different costs, which incorporate protection approaches. Maybe the administration can loosen up a portion of the exacting guidelines present for private financial specialists to energize venture both locally and globally. This may build the quantity of the insurance agencies in the nation permitting more space for rivalry consequently over the long haul bringing down the expenses of protection arrangements to the benefit of the buyers. High expansion rates has expanded activity costs , raised the typical cost for basic items and in this manner, made it hard for the residents to have the option to bear the cost of protection arrangements because of the current violent monetary conditions that has prompted an expansion in strategy costs. Extortion/Corruption to a great extent influence the advancement of the protection segment in Kenya. It has sabotaged the financial advancement of the nation by creating extensive contortions and wastefulness. This makes the organizations to continually perform ineffectively and along these lines requires the presentation of hostile to illegal tax avoidance which assists with checking the bad habit. Social Factors So as to support entrance of protection in Kenya, lively mindfulness battles ought to be utilized to teach individuals on the significance of protection. Arrangement spreads ought to be bundled in light of the end-client, for instance selling horticultural protection spread to non-ranchers is pointless.

College Essay on Moving Out on My Own Home

College Essay on Moving Out on My Own HomeIf you are currently looking for a good college essay, the sample essays that are available online can help you get started with a sample essay on moving out on your own. Most of these samples provide step-by-step instructions for completing the sample essay.When you first begin writing your college essay on moving out on your own home, the first thing you should do is take one of the sample samples and read it carefully. Note what you find out about the essay's structure and how it flows. Most importantly, check the font size, the use of the active voice, and any typos that you may have missed while reviewing the sample.Next, you will want to go over some sample writing tips, including the following: When writing about a certain situation, you will want to use 'I'me' to describe the situation instead of the pronoun 'you.' For example, instead of writing 'You moved out on your own home,' write 'My ex-husband moved out on his own home.' This e xample illustrates another writing tip.Another common sense example is to do away with all references to your family. Instead, you can simply write 'We divorced and I am now living alone.' As you continue to review the samples, you may also wish to skim through the questions that are included.Finally, once you have completed all of the samples you will want to start gathering real life examples of what to write about in your essay. Some samples provide lists of situations where you should use 'I 'me,' while others list examples where you should use 'you 'your.'Once you have read through all of the samples, you will be able to get started with completing your own sample. You can use the Internet to search for various resources related to moving out on your own home. For example, you can search for 'Moving Out on My Own Home,' 'Living Alone,' or 'Renting an Apartment,' among other examples.Finally, once you have completed your own sample, you can print them, distribute them to others, or use them in a number of different ways. Try them out, perhaps even for just a short time, and then determine if you like them.Remember, any sample that you use for writing your college essay on moving out on your own home will only help you. The important thing is to make sure that you feel comfortable with the writing style, the grammatical construction, and the overall format of the essay before you begin.

Different Theories And Social Issues That Affect Children...

1.) What is the one take-away that you will carry with you as you move on from this course? One of the take-aways that I will always carry with me as I move on from this course is that children are like blank slates. They are a clean whiteboard; an empty hard-drive without previous memory. What I’ve learned from this course, in general, is that there are so many different ideas and concepts that affect children and how they grow into mature adults. This course has taught me that children are one of the brightest and most intelligent people on this planet, and we can mutually benefit from them. From this course, I’ve learned different theories and social issues that can be addressed into the children in my life, and how I can grow better by working with infants and children. In Unit 1, this course really focused on the different developmental theories from a variety of theorists, and finishing with a small unit on the importance of brain development within children. From what I’ve understood about the theories and their respective theorists is that there are so many ways in which human beings can develop. In the theories we learned, we have Freud’s psychosexual analysis; Erikson’s psychosocial analysis; Bowlby’s figure-attachment theory, and many more! In each one of the theories, it all focuses on different aspects (sexual, social, relationships, etc.) that can all differentiate one child from another. As previously stated, a child’s mind is like a blank slate. As a childShow MoreRelatedPiaget And Vygotsky s Theories1729 Words   |  7 PagesDevelopmental Psychology. They spent every possible day studying the wide span of physical, cognitive, social, and emotional growth and development over a human lifespan. Apart from many criticisms regarding their work, Piaget and Vygotsky’s enduring research is an important part in children s education around the world. In addition to spreading light on a child devel ops into an adolescent and adult. Piaget Jean Piaget’s research revolved around cognitive development. This construction of thoughtRead MoreAdolescence : The Transitional Period Between Childhood And Adulthood1549 Words   |  7 Pageswhen young adults begin to change mentally and physically. During this stage of life, adolescents are introduced to many things such as the changing of the body, interest in different people, and trying to find themselves. When adolescence occurs they will experience puberty, growth spurts, development of body parts, hair growth, emotional changes, social changes, and the introducing of many things. This stage of life is when adolescents are transforming from children to young adults. There are manyRead MorePersonality Is Developed From Genes ( Nature ) Or Influenced By Environment ( Nurture ) Essay1436 Words   |  6 PagesPersonality is something every human has and is an essential element in their social world. This research is important to know if, how, and why personalities chang e. Different scholarly-based material was used to support either stance on the issue. The articles and research helped to decipher the roles of parents, genes, biology, the environment, experiences, and culture in a person’s personality. Personality theories were inputted to come to a conclusion on the subject of interest that is derivedRead MoreThe Theory Of Deviant Behavior1608 Words   |  7 Pagesstrength of social bonds. The Control Theory is the criminological theory, which is mostly driven by classicist beliefs, similar in the freedom of choice, and the ability to stop ourselves from committing a crime. It is a theory of why individual’s do not commit the crime? (Hirschi,1969) The theory was popular in the 1950’s/1960’s, as this was a new way of thinking since other theorists were interested, why do people commit a crime? and the control theory begins to explain the social controls/bondsRead MoreChildhood Development : Child And Adolescent Psychol ogy1265 Words   |  6 Pageshealthy development and lifelong learning. How a child develops during this time affects future cognitive, social, emotional, and physical development, which influences school readiness and later success in its life (HealthyPeople.gov, 2014). The physical changes or components of development that occur during this time frame for a child between the ages of 3 to 6 are numerous. In the early stage of early childhood around preschool age children are typically walking, running, jumping andRead MoreMy Experiences Beyond Our Education Essay1384 Words   |  6 PagesExperiences Beyond Our Education As children we develop into a person that is constantly searching for happiness and joy. When people do not get what they want, that joy suddenly comes to complete stop when it requires the truth to be set forth. The path to maturity has no end, that is why our journey towards our educational goals should be our main focus. The foundation of who we are as a person, root from the experiences we went through established by the environment that one was raised in.Read MoreYoung Girls in Puberty Are Not Women Essay1213 Words   |  5 Pagesfemale-teens develop as result of puberty or (maturity), they are now seem as an actual adults or they are now seen as fair game for adults and juveniles. While according to the law, having sex, assault or anything of nature, with an underage person (minor) is, consider statutory rape. Even if the sex may not be forced or compelled, it is legally looked at as a nonconsensual under the statutory rape law code. Different states address sex with minors differently, based on the current statutory rape lawRead MoreAutism Spectrum Disorder ( Asd ) And Autism1569 Words   |  7 Pagesof brain development.† Those with autism may have a number of developmental difficulties such as problems with social interactions, verbal and nonverbal communication, and repetitive behaviors. It is a severe neurodevelopmental disorder with impairments that have lifelong consequences. This paper will discuss how it is found in people, what the effects are, the levels of autism, and how you can help those with the disorder. Annually in the U.K., the support is between 3.1-3.4 billions Euros. AlmostRead MoreThe Macrosystem: From Child to Adult Essay1384 Words   |  6 Pageswhich individuals live. Cultural contexts include developing and industrialized countries, socioeconomic status, poverty, and ethnicity. There have been a number of theories surveyed that are foundational to the profession of mental health counseling. The foundational areas are the development across the lifespan, ecological theory, mental health, and mental health promotion. These together form a unique base from which mental health and community counselors practice. This is referred to as,† TheRead MoreAutism Spectrum Disorder ( Asd ) And Autism1544 Words   |  7 Pagesgroup of complex disorders of brain development.† Those with autism may have a number of difficulties such as in social interactions, verbal and nonverbal communication, and repetitive behaviors. It is a severe neurodevelopmental disorder with impairments that have lifelong consequences. This paper will discuss how it is found in people, what the effects are, the levels of autism, and how you can help those with autism. Annually in the U.K., the support is between 3.1-3.4 billions Euros. Almost fifty

The Period Of The Roman Empire - 1555 Words

During the eighth century, Europeans were experiencing one of the most peaceful periods in history since the fall of the Roman Empire. Starting around the ninth century Europe, however, this would begin to change. The vikings were feared marauders that preyed upon all manner of coastal settlements. Paying no heed to the religious value placed upon certain sites, such as monasteries, by the local inhabitants, they at times ransacked and pillaged indiscriminately, taking valuable goods with them as their plunder. Despite an apparent disregard for the sanctity of religious sites, their own religion played an important and fundamental role in the lives of vikings and their society. The period of rapid viking expansion, during which viking longboats would sail along the shores of Europe, raiding and conquering sea side towns, began in the late eighth century. In the year 789, viking warriors began pillaging towns and monasteries, stealing valuable goods and kidnapping villagers to sell as slaves. These raids began as a complete surprise to their victims. Under the rule of the Charlemagne, King of the Franks and future emperor of the Holy Roman Empire, Europe was experiencing the greatest period of peace since the pax romana and the fall of the Roman Empire. As such, the inhabitants of the coastal hamlets that the Scandinavians victimised were unprepared for the sudden wave of attacks. Furthermore, the vikings did not respect the Christian tradition of sparing monasteries andShow MoreRelatedROMAN EMPIRE AND THE HAN DYNASTY IN CHINA1441 Words   |  6 Pagesï » ¿ROMAN EMPIRE AND THE HAN DYNASTY IN CHINA Rodrick Carter HIEU 201 Liberty University 29 November 2014 Roman Empire and the Han Dynasty in China The Roman Empire and Han Dynasty in China are two kingdoms that, despite the geographical difference between them, managed to achieve great success and failure in equal measure. Both were characterized by imperial dynasties that were headed by the emperors and they held large territories. Both of these kingdoms faced various challenges afterRead MoreEdward Gibbon s Declaration Of The Reign1444 Words   |  6 Pagesâ€Å"superficial† aspects of the empire. When studying the Roman Empire, it’s difficult to not admire the stunning works, such as the House of Fawn in Herculaneum or Hadrian’s Villa. The wealth needed to create such places indicates the prosperity within the empire during this time. Gibbons claimed understanding on happiness and prosperity seem to have less to do with the personal lives of the human race and more with what physically surrounded the human race during this period of reign. The claim by GibbonsRead MoreRoman Empire1506 Words   |  7 P ages  The Roman Empire was the post-Republican period of the ancient Roman civilization, characterized by government headed by emperors, and large territorial holdings around the Mediterranean Sea in Europe, Africa, and Asia. The 500 year old republic which preceded it was severely destabilized in a series of civil wars and political conflict, during which Julius Caesar was appointed as perpetual dictator and then assassinated in 44 BC. 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At the end of this period was obviously the fall of the Roman Empire. There are many aspects that contributed to the failure of the Empire, and different people argue that different reasons were most importantRead MoreGreek and Roman civilizations1262 Words   |  6 Pagesmany great empires, but none have made a greater impact than the Greek and Roman empires. These empires began as small city-states, and grew to become the powerful empires we know today. The Greek and Roman empires were not always enemies, considering the Romans were greatly influenced by the Greek culture. The two civilizations shared many simi larities, but had different opinions on government operations. There are three different periods that span the history of the Greek and Roman empires; the Hellenic

Power in Othello- Character Analysis Essays - 900 Words

Power in Othello: Othello: Othello, the principle character, at the beginning seems to have power- whether it is physical, psychological, political or military. He is portrayed to the audience as a symbol of power and strength. As an experienced soldier, a General to be precise, Othello has had little experience with women. Even though he is a high ranking military official, he is less respected because of his dark skin and being a foreigner. His stature and tone of voice, along with his self-confidence and belief, lead the audience to think of Othello as the main representation of power in the play. However, further into the play, Othellos power seems to diminish, revealing his insecurity and susceptibility. He is very naive and†¦show more content†¦Iago is the antagonist of the play, and one of the most evil Shakespearean villains. Iago is extremely clever in the way he uses unsuspecting power- especially psychological power. He gets into people’s heads in many dishonest ways- by spreading f alse rumours, telling lies and psychologically tricking people and secretly controlling certain situations. His power to manipulate is a key point in the play, as it results in major consequences and the deaths of some main characters. Iago’s schemes are multi-levelled- he conspires with roderigo, and makes him believe that Desdemona will take him back. On another level, he leads Othello to believe his wife is having an affair with Cassio. He uses his wife Emilia (unknown to her), to bring back the handkerchief he uses to deceive Othello. Iago is an extremely resourceful and talented man, but he uses these resources and talents in detrimental ways. Iago is constantly referred to by numerous characters as ‘honest’. He himself also refers to honesty. Numerous characters believe that they know and trust Iago and that he would not lie, nor deceive them. Iago’s soliloquies also provide invaluable insight into his wicked mind and evil schemes and plans. Emilia: Emilia is the wife of Iago and Desdemona’s maidservant. Emilia, much like Desdemona, does not have much power but once again her presence has an effect. Her role in the play, apart from being Desdemona’s maid, is to fetchShow MoreRelatedOthello Analysis838 Words   |  4 PagesOthello Analysis Othello is a story of jealousy and manipulation. The story of a man who believes that he deserves to have everything he wants. If anything gets in the way he may ridicule, manipulate or even fight to move it. Othello uses several different types of elements in the drama. Symbolism, Irony and Conflict are all elements that can be found in Othello. We will discuss each in detail later in the essay. The audience views characters in Othello in many different ways especially whenRead MoreAnalysis Of Shakespeare s Othello 1131 Words   |  5 PagesAn Analysis of Othello by Shakespeare Shakespeare is known for his use of recurring themes throughout his work, including love, death and betrayal. These themes are present in his work of Othello. However, the most fundamental issue is jealousy. The lives of the characthers in Othello are ruined by jealousy from the beginning to the end of the play. The telling of the story is carried out by passion, jealousy, and death. Shakespeare’s Othello reveals devastating tragic inevitability, stunning psychologicalRead MoreExamples of Shakepearian Revenge Tragedey in Othello and tragic Comedy in The Tempest1681 Words   |  7 Pagesof the best-known Shakespearean revenge tragedies is Othello and tragic comedy is The Tempest. One of the most prominently occurring and important aspects of human nature that appears in Shakespeare’s work is the concept of revenge. In most of the tragic plays of Shakespeare, the avenger has his thoughts of committing revenge and towards the end causes his own downfall and also death and destruction of several other good and supporting characters. The main focus of this essay is to show how RevengeRead More Character Analysis of Othello Essay1653 Words   |  7 PagesCharacter Analysis of Othello â€Å"Othello† is a tragedy and Othello is a tragic hero. Othello is a general in the service of Venice. He is good, courageous, brave and trustworthy. However he has some weaknesses such as insecurity; he is too open, naà ¯ve, and gullible, Iago plays on his weaknesses which brings about his downfall and he kills himself. This causes the suffering of innocent people like Desdemona, Emilia, Cassio and Roderigo. The audience also feel pity forRead MoreTheme Of Jealousy In Othello979 Words   |  4 Pagesof this is in Othello by William Shakespeare, it is shown Iago is infuriated with that fact that Othello is in the upper class while he is stuck in the lower class. A Marxist analysis is shown here because Iago does everything in his power to convince the other characters he should have a higher position. Jealousy comes a long way it started before shakespeares time and is still here today. The thought of being jealous can be dreadful and can hurt those all around you. In Othello jealousy is presentRead MoreWhat Is Love, a Comparison of Love in Othello and King Lear1488 Words   |  6 Pagesno love, ironically love is the cause of many a down fall. William Shakespeare has single handedly captured and embraced this necessary feeling and has allowed us to view in on it through the characters in his two masterpieces, Othello and King Lear. Three different kinds of loves explored in both Othello and King Lear, sharing both similarities and differences are a love for a significant other, the love a father holds to his children, and the love a daughter holds for her father. By looking atRead MoreShakespeare s Othello : An Understanding Of Renaissance Love Essay1492 Words   |  6 PagesThe key to analysing Shakespeare s Othello is an understanding of renaissance love. The story of Othe llo is a lesson on the reborn idea of the complicated love introduce first in ancient greece; in this study Emilia is an instructor of the love of Philia. The ancient greeks had a particular affinity for this particular type of love, the love between true friends; and the lesson we can gleam from our play is that Emilia s type of philatelic love is especially crucial in Bildungsroman. Emilia sRead MoreEssay about Analysis of an Extract from William Shakespeares Othello980 Words   |  4 PagesAnalysis of an Extract from William Shakespeares Othello In the play Othello, four characters are murdered. The character Iago, who manipulated certain characters into wanting to kill them. Desdemona, Emilia, Othello, and Roderigo, are killed. Iago originally did this out of jealousy of Othello and Roderigo. The deaths of these four characters were inevitable. There was justice in this play for all of the characters who were involved in the killing of the four charactersRead MoreVanita, Ruth. â€Å"‘Proper’ Men And ‘Fallen’ Women: The Unprotectedness1095 Words   |  5 Pagesâ€Å"‘Proper’ Men and ‘Fallen’ Women: The Unprotectedness of Wives in Othello.† Studies in English Literature, 1500-1900, vol. 34, no. 2, 1994, p. 341. MLA International Bibliography EBSCOhost, doi:10.2307/450905. Accessed 12 Mar. 2017. Synopsis There are a great deal of plays that end with the death of a wife, often due to rumors of cheating. While many of these plays serve to provide violence in the private, domestic sphere, Othello pushes this issue into the public eye. Although there are many opinionsRead MoreSedgwick s Homosocial Continuum Of William Shakespeare s Othello849 Words   |  4 PagesShakespeare’s Othello Where does it end? Where did it begin? On a continuum, it is impossible to distinguish. Eve Sedgwick coined the idea of the â€Å"Homosocial continuum.† Her argument involves gender, class, and hierarchical relationships. In William Shakespeare’s, Othello, many character pairings can be analyzed in relation to Sedgwick’s theories. The relationships that most interestingly relate to the homosocial continuum are Desdemona and Emilia, Iago and Roderigo, and Iago and Othello. First

Royal Brisbane and Women Hospital in Queensland Free Sample

Question: You have just been Appointed as the First Director of Organisational Development that your Organisation has ever had. The First thing you must do is Develop a Strategic Plan for the Next Five Years. Answer: Organisational context The purpose of this report is to present a strategic plan for the Royal Brisbane and Women's Hospital in Queensland, Australia. This hospital seeks to undertake a strategic planning for the development of the critical care and clinical support services. RBWH is a public hospital works under Metro North Hospital and health services. RBWH is tertiary referral hospital that undertakes teaching and research roles. This hospital situated at the North West province of Queensland. Among the total number of patients coming to seek service to this health care unit, number of children is greater than patients of other age group. Patients of age group above 65+ are 83% of the total patients admitted in the private and public hospitals (health.qld.gov.au, 2017). The strategic plan needs to be prepared to address the issues and challenges faced by RBWH and to achieve potential opportunities. Relevant approaches of the development of strategic plan SWOT analysis to develop the strategic plan Strengths Provides complex ambulatory and community services Each unit provides multiple health speciality services including surgery, medicine, psychiatry, oncology, womens and new born. Undertake significant teaching role, which creates good relation with community As population of Queensland is projected to increase 28% by 2026. Therefore, it is expected that demand for critical health care and clinical services will rise in future. It may have good effect on revenue of the organisation. Weaknesses This hospital mainly focuses on the tertiary services. Service needs to be diversified with the increase in population. Inequality in service accession Mismatch in current resources and required resources. Required to handle increasing burden of diseases. Increasing competition in health care unit. Staff management problem (Mellor, 2015) that hampers service quality Opportunity This organisation has opportunity to develop a health reform plan and decision making Opportunity to deliver quality, safety and improvement in quality of the service. Opportunity to deliver a centralised service. Capacity building. Development of road based critical care services Threats Increasing competition from private sector organisation in the area of critical care service (Whiteford et al., 2013) Lack of supervision for neonatology and paediatric training possess the risk of losing accreditation Systematic approach to determine plan Internal and external environment analysis to identify key challenges Setting vision and mission in order to fulfil strategic plan for next five years. Need to mitigate difficulties faced by organisation, patients and staffs in service delivery Developing an action plan Training of responsible employees Determining budget Implementation of plan Critical factors for developing plan Mismatch in current resource and required resources Nursing staff management problem Inequality in the health service accession from different income group Increasing competition in critical care unit Lack of supervision for neonatology and paediatric training possess The strategic plan needs to be developed in order to reduce the organisation risk regarding service and to mitigate current problem faced by different stakeholders. Key variables driving for strategic change Key variables drives towards formulation of strategic plan are as follows: Providing community service at a greater scale Mitigating issue of the safety and supervision Enhance capacity to meet future demand for health care services Increasing sales and productivity Improvement of maternity, post and antenatal services Addressing perinatal mental health care services Support timely access to emergency and other critical care services. Investment, innovation and plan for future development of opportunity. Logical mission and vision Vision statement To improve critical care unit and community in order to bring the excluded group of society under critical care services. Mission statement Mission of RBWH is to provide world class education in health services along with talent development, bringing efficiency in service, increasing partnership with other sister units, developing good governance system. Goals and objectives for outpatient critical care unit for next five years The stated goals and objectives are set for next five years. Major objective of RBWH is to improve service quality in the patient care unit along with the improvement in health care education. Skill development of employees are essential for the improvement of overall service quality as employees need to understand the organisational goals effectively (Thaker et al., 2013). Goals: Objectives Improvement in services Quality assurance Bringing all facilities under one roof through carrying out preventive and promotive services through provision of immunisation, antenatal, counselling and family welfare clinics. Improvement of the skills of staffs Enhancement of economic importance and employee satisfaction Providing fair price medicine shop at the health care unit Initiatives for pay performance approach for employees to encourage them Practice of cost effective health care, resource allocation (Britt et al., 2013) Patient satisfaction Look after complaints and grievances of patients effectively using feedback analysis Providing speciality and super speciality doctors at the outpatients department Supply of all required technologies and instruments at the emergency to provide prompt service to patients (Bismark et al, 2013. Justification of strategic approach The strategic plan is aligned with the vision and mission of RBWH for next five years. A significant number of people in North East region of Metro North Brisbane are excluded from critical health care unit. Therefore, it is required to take initiative to provide them basic health care service facility at affordable cost. Critical care unit can fulfil this objective effectively. Better patient outcome and positive experience are expected in the integrated health care units (Swayne, Duncan Ginter, 2012). Safe and sustainable services are objectives of RBHS. A critical care model is intended to apply in this health care unit to review discharge patients and to prevent readmission in the intensive care unit (ICU). The critical care service will be improved by road based critical transfer system. This strategy is expected to create better patient care experience in next five years. As this institute works both as a health care service provider and education provider, RBWH can play a crucial role in developing employee skill through enhancement of professional and interpersonal communication skills. The later skill is important mostly for the nurses. Implementation of cost effective business strategy, better use of resources, development of employee performance, and reduction in demand and supply gap of staffs through decrease in absenteeism can create a better health care experience (van Wijngaarden, Scholten van Wijk 2012). Enhancement of safety, quality in service, better asset management, reduction in operational cost through cutting unwanted activities and opening up a fair price medicine shop can create a difference of service quality of RBWH that with others References Bismark, M. M., Spittal, M. J., Gurrin, L. C., Ward, M., Studdert, D. M. (2013). Identification of doctors at risk of recurrent complaints: a national study of healthcare complaints in Australia.BMJ quality safety, bmjqs-2012. Britt, H., Miller, G. C., Henderson, J., Bayram, C., Valenti, L., Harrison, C., ... O'Halloran, J. (2013).General Practice Activity in Australia 2012-13: BEACH: Bettering the Evaluation and Care of Health(No. 33). Sydney University Press. health.qld.gov.au (2017). Vision and Mission, Royal Brisbane and Women's Hospital | Queensland Health. Retrieved 30 March 2017, from https://www.health.qld.gov.au/rbwh/mission_values Mellor, L. (2015). Lady Cliento Hospital staffing issues causing 'concerns for patient safety'. ABC News. Retrieved 30 March 2017, from https://www.abc.net.au/news/2015-09-17/lady-cilento-hospital-staffing-shortage-royal-brisbane-neonatal/6785222 Swayne, L. E., Duncan, W. J., Ginter, P. M. (2012).Strategic management of health care organizations. John Wiley Sons. Thaker, D. A., Monypenny, R., Olver, I., Sabesan, S. (2013). Cost savings from a telemedicine model of care in northern Queensland, Australia.Med J Aust,199(6), 414-417. van Wijngaarden, J. D., Scholten, G. R., van Wijk, K. P. (2012). Strategic analysis for health care organizations: the suitability of the SWOT?analysis.The International journal of health planning and management,27(1), 34-49. Whiteford, H. A., Degenhardt, L., Rehm, J., Baxter, A. J., Ferrari, A. J., Erskine, H. E., ... Burstein, R. (2013). Global burden of disease attributable to mental and substance use disorders: findings from the Global Burden of Disease Study 2010.The Lancet,382(9904), 1575-1586.

THE PUBLICS RIGHT TO KNOW Essay Research free essay sample

THE PUBLICS RIGHT TO KNOW Essay, Research Paper The Constitutional duty of the imperativeness is to inform the populace. The First Amendment comes into direct struggle with the rights and duties of media coverage. There is a all right line between personal privateness and the populaces right to cognize. The fundamental law overrides the option of privateness beside the amendment of freedom of address or freedom of the imperativeness. Freedom of the imperativeness is to be guarded as an unalienable right of the people in a free society. Freedom of the imperativeness carries along with it the right to discourse, inquiry and dispute the actions of our authorities and of our public and private establishments. Journalists hold the right to verbalise unpopular sentiments and the privilege to consent with the bulk. In a conjectural state of affairs, a adult male running for president is caught in a bind where media has to make up ones mind if his private life should be published or non. We will write a custom essay sample on THE PUBLICS RIGHT TO KNOW Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Involving media signifiers such as newspapers and telecasting intelligence. When look intoing affairs in an persons private life there is a inquiry of equity. The possibility of invasion of privateness is besides present. If this information is printed, How will it do the individual experience? In most state of affairss the individual? s life being exposed would experience he is being treated below the belt. However, by non describing such information could evade the electors cognition of the presidential campaigner. A journalist is required to describe, it is at that place occupation. When doing deductions about any individual, the facts must be known without a uncertainty. The inutility of hearsay information or a animus tip does no good on the creditability of the intelligence. If there is possible state of affairs developing, it would be a good thought for a journalist to watch and wait for the events to blossom, so gather the necessary facts upon deriving the information. It is unconstitutional to distribute prevarications about an person. Even if false information is printed it could take a considerable sum of clip for an person to recover the populaces favour. A journalist is taking to be ethical before they print an article. Sometimes it may look as though a author is seeking to destruct an person. In most instances this is non true In any instance an probe is done to garner the facts relevant to the state of affairs. Therefore geting at the inquiry of right poetries incorrect. In some sentiment spying about and glancing through Windowss is sensible. Howeve r this is a major misdemeanor of privateness. The morality of most people would non appreciate the thought of a journalist skulking about descrying on every move they make. In any signifier of intelligence media, information must be gathered to make an accurate image of the existent events. Therefore it is sensible to look into the individual in which information is necessary to obtain. It is unfai R to take the probe to the point where the jurisprudence is broken. What is right and incorrect? There are many state of affairss which sit on the line of right and incorrect. The imperativeness holds the duty to inform the people of the intelligence whether it is logical or non. The Government imposes limitations despite the seemingly absolute nature of the First Amendment to the Constitution, which states? Congress shall do no jurisprudence # 8230 ; foreshortening the freedom of address, or of the press. ? Keeping this in head gives any journalist the right to compose, print, or talk about any thing. If any individual were capable to a similar state of affairs the issues would be wholly different. However, this individual is running for president which makes him capable to the changeless force per unit area of the intelligence media. The individual becomes a mark. The first incorrect move he makes will be on the front page of every newspaper and the top narrative of the eventide intelligence. Even if a common individual was involved, alternatively of a presidential campaigner the imperativeness would hold the option to follow up a narrative on the affair. The Society of Professional Journalists must run under a codification of moralss. This codification summed up in a few sentences provinces that the journalists are to keep the responsibility to function the truth. , stated under the Constitutional function to seek the truth is portion of the populace? s right to cognize the truth. ? We believe those duties carry duties that require journalists to execute with intelligence, objectiveness, truth, and equity, ? the codification says. Journalists are free to any involvement other than the public? s right to cognize. There is a difference between broadcast codifications and newspaper codifications. It is a difference between positive and negative autonomies. Journalists hold the duty to do ethical determinations. They must acknowledge the rules about equity, justness, truth, and the American manner. Peoples are allowed to hold and differ about the right thing to make in tense state of affairss, this is where the affair of sentiment sets in. It would be something for all of us to come to the same justifiable decisions. However, in today? s society sentiments range far and broad. I believe that in the high velocity technological age of today journalists work good to supply the populace with the of import facts of the intelligence. The information is prompt and precise foregrounding the most of import facts. If I was a journalists put in this conjectural state of affairs I would force the power of the journalist to the really border. That is why the jurisprudence was written to protect a journalist from the possibility of traveling to far. As for the turn of right poetries incorrect, would sit on the shoulders of the mean sentiment. The Publics Right to Know CURTIS THE DIRTIS Nov. 11 1996 Communication Theory

The Sherpa People of the Himalayas

The Sherpa People of the Himalayas The Sherpa are an ethnic group who live in the high mountains of the Himalayas in Nepal. Well-known for being guides to Westerners who want to climb Mt. Everest, the highest mountain in the world, the Sherpa have an image of being hard-working, peaceful, and brave. Increasing contact with Westerners, however, is drastically changing Sherpa culture. Who Are the Sherpa? The Sherpa migrated from eastern Tibet to Nepal around 500 years ago. Prior to Western intrusion in the twentieth century, the Sherpa didnt climb mountains. As Nyingma Buddhists, they reverently passed by the high peaks of the Himalaya, believing them to be the homes of the gods. The Sherpa eked their livelihood from high-altitude farming, cattle raising, and wool spinning and weaving. It wasnt until the 1920s that Sherpa became involved in climbing. The British, who controlled the Indian subcontinent at the time, planned mountain climbing expeditions and hired Sherpa as porters. From that point on, due to their willingness to work and ability to climb the worlds tallest peaks, mountaineering became part of the Sherpa culture. Reaching the Top of Mt. Everest Although numerous expeditions had made the attempt, it wasnt until 1953 that Edmund Hillary and a Sherpa named Tenzing Norgay managed to reach the 29,028 foot (8,848 meter) peak of Mount Everest. After 1953, countless teams of climbers have wanted the same achievement and have thus invaded the Sherpa homeland, hiring an ever-increasing number of Sherpa as guides and porters.   In 1976, the Sherpa homeland and Mount Everest became protected as part of Sagarmatha National Park. The park was created through the efforts not only of the government of Nepal but also through the work of the Himalayan Trust, a foundation established by Hillary. Changes in Sherpa Culture The influx of mountaineers into the Sherpa homeland has dramatically transformed Sherpa culture and way of life. Once an isolated community, Sherpa life now greatly revolves around foreign climbers. The first successful climb to the summit in 1953 popularized Mt. Everest and brought more climbers to the Sherpa homeland. While once only the most experienced climbers attempted Everest, now even inexperienced climbers expect to reach the top. Each year, hundreds of tourists flock to the Sherpa homeland, are given a few lessons in mountaineering, and then head up the mountain with Sherpa guides. The Sherpa cater to these tourists by providing gear, guiding, lodges, coffee shops, and Wifi. The income provided by this Everest industry has made the Sherpa one of the richest ethnicities in Nepal,  making about seven times the per capita income of all Nepalese. For the most part, Sherpa no longer serve as porters for these expeditions - they contract that job out to other ethnicities but retain positions such as head porter or lead guide. Despite the increased income, traveling on Mt. Everest is a dangerous job - very dangerous. Of the numerous deaths on Mt. Everest, 40% are Sherpas.  Without life insurance, these deaths are leaving in their wake a large number of widows and fatherless children. On April 18, 2014, an avalanche fell and killed 16 Nepalese climbers, 13 of whom were Sherpas. This was a devastating loss to the Sherpa community, which consists of only about 150,000 individuals. While most Westerners expect the Sherpa to take this risk, the Sherpa themselves are becoming increasingly concerned about the future of their society.

Present Value Essay Example | Topics and Well Written Essays - 1000 words

Present Value - Essay Example Interstate Travel Centre will borrow $2.5million to start-up the business. Hence the discount-rate for this project will be considerably higher compare to other two projects as the other two businesses do not intend to borrow long-term finances and rely on only short term financing and as their project start-up costs are very low compare to Interstate Travel Centre hence their discount-rates will be lower. Ice Dreams project would be more riskier than the RJ Wagner & Associates Realty project because the Ice Dreams project is 100% being financed through a loan and they would have to make interest payments even if they do not make a profit, whereas RJ Wagner & Associates Realty project is equity financed as well as debt financed and their interest payments will be considerably lower than   Ice Dreams hence RJ Wagner & Associates Realty project will have the lowest discount rate compare to the other two projects. The owners of Interstate Travel Centre, Steven and Janet Smith do not h ave the relevant experience or exposure to run such a business. Steven Smith had years of experience in the automotive repair industry, but this was a totally new domain for him. On the other hand Janet Smith had twenty years of experience of budgeting and book-keeping services for small companies. Janet Smith may not be capable enough to handle and manage the finances of a considerably larger business compare to her past experience. The owners would face many hardships due to their relative inexperience in handling or being part of bigger projects. Interstate Travel Centre have mentioned in their business plan that the restaurant business will generate the third highest revenue for the business. Both the Co-owners Steven and Janet Smith have absolutely no experience of working in the restaurant industry so the lack of knowledge and skill may hamper the sales of the company as they may not know the actual requirements of the customers visiting the restaurant. Hence Interstate Travel Centre business is very risky. On the other hand the owner of the Real Estate business, Regina J. Wagner, a broker by profession has credibility in the Real Estate market as she recently published a real estate book and due to her credibility she would be able to attract customers and as she had experience of the Real Estate market she would be better able to understand the needs and wants of the customers. She would also have contacts in the market which will help her in developing the business further. The experience of the owner in the same industry compare to the owners of Interstate Travel Centre makes this venture is less risky compared to the Interstate Travel Centre business. The Ice Dreams business has the advantage of being first movers in the area as there are no businesses who sell shaved ice at a large scale and their indirect competitors like Snow Shack do not provide good quality syrups and the weather in the city of El Centro, California is warm for seven months. He nce Ice Dreams have a good chance of establishing themselves as the market leaders in this city. On the other hand Interstate Travel Centre faces less competition but they are not the first movers in t

Fiancial Information for managers Coursework Example | Topics and Well Written Essays - 1000 words

Fiancial Information for managers - Coursework Example The four financial statements are the income statement, balance sheet, the statement of retained earnings, and the statement of cash flow. The purpose of this paper is analyze and describe how managers can utilize ratio analysis to analyze the financial results of an enterprise. Managers can utilize the data contained in the financial statements to perform analysis of the financial state of the company. A technique that can be used by managers to analyze the financial performance of a corporation is ratio analysis. Ratio analysis involves using financial formulas that utilize whose inputs are data retrieved from the financial statements of the company. There are different categories of financial ratios. Two of those categories are liquidity, profitability, and financial leverage ratios. In order to illustrate the value of ratio analysis this paper includes a ratio analysis of Marney Ltd. Appendix A shows financial ratios corresponding to the fiscal years 2008 and 2009. The ratios that are included in the analysis are gross profit margin, operating profit margin, current ratio, acid test ratios, average sales period, and average settlement period for account receivables. The gross margin of a company is calculated by dividing net profit by sales (net income / sales). Managers should seek a high gross margin metric. Firms that have low gross margin are not attractive common stock investments because its profitability is poor and the firm may run the danger of ending up with negative net margins. Gross margin is considered a ratio of broad profitability (Garrison & Noreen, 2003). The gross margin of Marney Ltd in 2008 was 46.3%. The gross margin figure of the company is good. In the following year the gross margin of the company was 41.4%. The movement in gross margin of the company from one year to the other was a reduction in gross margin of 4.9%. A reduction in gross margin is a bad sign. The reduction in gross margin could have occurred due to higher

Maggi Brand Extension And Repositioning

Maggi Brand Extension And Repositioning This research paper deals with the study of Maggi brand which made its footprint in India in the year 1983. Maggi is a brand originated in India by Nestle India Limited. It has over the years become synonymous with noodles. This research paper tries to find out the new areas and the market where Maggi can enter. Also, Maggi has always tried to play on the platform of a Healthy Product. This paper analyses its success and the gives a picture of Maggi as in the eyes of the consumer. The introduction provides the company background, operational other important information provided by the company which would assist in taking the decision for the right brand extension strategy for Maggi. The industrial revolution in Switzerland in the late 1800s created factory jobs for women, who were therefore left with very little time to prepare meals. This wide spread problem grew to be an object of intense study by the Swiss Public Welfare Society. As a part of its activities, the Society asked Julius Maggi miller to create a vegetable food product that would be quick to prepare and easy to digest. Born on October 9, 1846 in Frauenfeld, Switzerland, Julius Michael Johannes Maggi was the oldest son of an immigrant from Italy who took Swiss citizenship. Julius Maggi became a miller and took on the reputation as an inventive and capable businessman. In 1863, Julius Maggi came up with a formula to bring added taste to meals. Soon after he was commissioned by the Swiss Public Welfare Society, he came up with two instant pea soups and a bean soup the first launch of the Maggi brand of instant foods in 1882 83. Towards the end of the century, Maggi Company was producing not just po wdered soups, but bouillon cubes, sauces and other flavorings. The Maggi Company merged with Nestlà © in 1947. Today, Maggi is a leading culinary brand and part of the NESTLÉ family of fine foods and beverages. Under the Maggi brand, which is today known worldwide for quality and innovation, Nestle offers a whole range of products, such as packaged soups, frozen meals, prepared sauces and flavorings. MAGGI BRAND IN INDIA Maggi Comes to India teething troubles Maggi noodles was launched in India in the early1980s. Carlo M. Donati, the present Chairman and Managing Director of Nestle India Ltd, brought the instant noodle brand to India during his short stint here in the early eighties. At that time, there was no direct competition. The first competition came from the ready-to-eat snack segment which included snacks like samosas, biscuits or maybe peanuts, that were usually the bought out type. The second competition came from the homemade snacks like pakoras or sandwiches. So there were no specific buy and make snack! Moreover both competitors had certain drawbacks in comparison. Snacks like samosas are usually bought out, and outside food is generally considered unhygienic and unhealthy. The other competitor, homemade snacks overcame both these problems but had the disadvantage of extended preparation time at home. Maggi was positioned as the only hygienic homemade snack! Despite this, Nestlà © face d difficulties with their sales after the initial phase. The reason being, the positioning of the product with the wrong target group. Nestle had positioned Maggi as a convenience food product aimed at the target group of working women who hardly found any time for cooking. Unfortunately this could not hold the product for very long. In the course of many market researches and surveys, the firm found that children were the biggest consumers of Maggi noodles. Quickly they repositioned it towards the kids segment with various tools of sales promotion like color pencils, sketch pens, fun books, Maggi clubs which worked wonders for the brand. Why the specific Brand positioning? Maggi was positioned as 2-minute noodles with a punch line that said Fast to cook! Good to eat! And this gave the implied understanding to the consumer that it was a between meals snack. The company could have easily positioned the product as a meal, either lunch or dinner. But, it chose not to do so, because the Indian consumer mindset did not accept anything other than rice or roti as a meal. Hence trying to substitute it with noodles would have been futile. The firm did not position it as a ready-to-eat meal either, as the housewife prefers to make a meal for her kids rather than buy it for them. And if she can make it in two minutes with very little effort, then obviously its a hit with her! Whats more, if kids also love the taste, the product is as good as sold! So the 2-minute funda coupled with the yummy taste worked! BRAND STORY Launched in 5 flavors initially Masala, chicken, Capsicum, sweet sour, and Lasagna Maggi had to fight hard to be accepted by Indian consumers with their hard-to-change eating habits. The packaged food market was very small at this time, Nestle had to promote noodles as a concept, before it could promote Maggi as a brand. It therefore devised a two-pronged strategy to attract mothers on the convenience plank and lure kids on the fun plank. Gradually, the market for instant noodles began to grow. The company also decided to focus on promotions to increase the brand awareness. In the initial years, Nestle promotional activities for Maggi included schemes offering gifts (such as toys and utensils) in return for empty noodles pack. According to analysts, the focus on promotion turned out to be the single largest factor responsible for Maggis rapid acceptance. Nestlà ©s managers utilized promotions as measured to meet their sales target. Gradually, sales promotion became a crutch for Maggi noodles sales. Later many of the Maggis extensions also made considerable use of promotional schemes. The focus of all Maggis extensions was more on below the line activities rather than direct communication. In addition to promotional activities, Maggi associated itself with main stream television programs and advertised heavily on kids program and channels. After its advertisements with taglines like mummi bhookh lagi hai, bas do minute and fast to cook good to eat Maggis popularity became highly attributed to its extremely high appeal to children. As a result, Maggis annual growth reportedly touched 15% during its initial years. Maggis Brand Extension In 1998, Nestle launched Maggis first brand extension, Maggi soup. At this stage, there was no organized packaged soup market in India. Nestle planned to create a market for packaged soup as it felt the category had a lot of potential. However, according to analyst, the company had introduced soups only to cash in on the Maggis brand name, and was never very serious about the segment. In 1993, Sweet Maggi, the first variant of Maggi noodles was launched. The company supported the launch with a huge advertisement outlay that amounted to 75% of the total yearly expenditure on the Maggi brand. However, the product failed to generate the desired sales volume and Nestle was forced to withdraw it. At the end of the year, Maggi noodles was generating sales volume of around 5000 tons and remained a loss making proposition for Nestle. To boost sales, Nestle decided to reduce the price of Maggi noodles. This was made possible by using thinner and cheaper packaging material, the company also introduced money saver multi packs in the form of 2-in-1 pack and 4-in-1 packs. As a result volume increases phenomenally to 9700 tonnes in 1994 and further to 13000 tonnes in 1995. Maggis euphoria was, however, short lived, as sales stagnated in 1995 at the previous years level. With soup business being threatened by a new entrant Knorr soups launched in 1995, offering 10 flavors against Maggis 4 the company started rethinking its strategies towards the soup market. In order to stretch Maggis brand to include Indian ethenic foods the company tied up with a Pune based Chordia foods to launch pickles under the year 1995. The company also tied up with Indian foods fermentation (IFF), a Chennai based Food Company to market popular south Indian food preparation such as sambher, dosa, vada and spices in consumer packs in Dec 1995. The company reportedly saw a lot of untapped potential in the market for ready to use south Indian market. In 1996, products from these two ventures received lukewarm response from the market; sales were rather poor in the regions in which they were launched. Analysts attributed the failure of these Maggi extensions to the fact that Nestlà © seemed to be particularly bad at dealing with traditional Indian product categories. Maggi noodles performed badly in 1996. Despite slow sales in the previous two years, Nestlà © had set a sales target of 25,000 tonnes for the year. However, Maggi couldnt cross even 14,000 tonnes. Adding to the company woes was the failure of Maggi Tonites Special, a range of cooking sauces aimed at providing restaurant-like-taste to food cooked at home. The range included offerings such as Butter Chicken gravy and tomato sauce for pizzas. Understanding these failures, and buoyed by the fact that the Maggi brand finally broke even in 1997, Nestlà © continued to explore new options for leveraging on the brand equity of Maggi noodles. The company realized that the kids who had grown up on Maggi noodles had become teenagers by the late 1990s. As they associated the product with their childhood, they seemed to be moving away from it. To lure back these customers and to explore new product avenues, Nestlà © launched Maggi Macaroni in July 1997. According to analysts, Maggi Macaroni was launched partly to deal with the growing popularity of competing noodles brand Top Ramen. Maggi Macaroni was made available in three flavors, Tomato, Chicken, and Masala. The company expected to repeat the success of Maggi noodles with Maggi Macaroni. As with most of its product launches, Maggi Macaronis launch was backed by a multi-media advertisement campaign including radio, television, outdoors and print media. The products pricing, however, proved to be a major hurdle. A 75-gm Maggi Macaroni pack was priced at Rs 11, while a 100-gm noodles pack was available at Rs 9. According to analysts, Nestlà © failed to justify this price-value anomaly to customers, who failed to see any noted value addition in Maggi Macaroni (packaging and flavor variants were similar to those of Maggi noodles). In addition, customers failed to see any significant difference between Maggi Macaroni and the much cheaper macaroni that was sold by the unorganized sector players. The biggest problem however was the taste of the new product. Since macaroni is thicker than noodles, Maggi Macaroni did not absorb the tastemaker well and consequently did not taste very good. The interest generated by the novelty of the product soon died out and sales began tapering off. Eventually, Nestlà © had to withdraw Maggi Macaroni completely from the market. Nestlà © had not even recovered from Macaronis dismal performance, when it learnt to its horror that Knorr had dethroned Maggi as the leader in the soup segment (end of 1997). The only saving grace for Maggi seemed to its ketchups and sauces, which were turning out to the rare successful extensions of Maggi. These products were supported by a popular advertisement campaign for the Maggi Hot Sweet sauce brand. These humorous advertisements, featuring actors Pankaj Kapoor and Javed Jafri, used the tagline, Its different. However, during mid-1997, HUL began promoting its Kissan range of sauces aggressively and launched various innovative variants in the category. Nestlà © responded with a higher thrust on advertising and different size packs at different price points. Though Kissan gained market share over the next few years, Maggi was able to hold on to its own market share. Meanwhile the operational costs of Maggi noodles had increased considerably, forcing the company to increase the retail price. By early 1997, the price of a single pack had reached Rs 10. Volumes were still languishing between 13,000-14,000 tonnes. Pricing and Product Development It was at this point in time that Nestlà © decided to change the formulation of Maggi noodles. The purpose was not only to infuse fresh life into the brand, but also to save money through this new formulation. The company used new noodle-processing technology, so that it could air-dry instead of oil-fry the noodles. The tastemakers manufacturing process was also altered. As a result of the above initiatives, costs reportedly came down by 12-14%. To cook the new product, consumers had to add two cups of water instead of one-and-a-half cups. The taste of the noodles was significantly different from what it used to be. The customer backlash that followed the launch of the new noodles took Nestlà © by surprise. With volumes declining and customer complaints increasing, the company began to work on plans to relaunch old Maggi to win back customers. In addition, in 1998, Nestlà © began working out a strategy to regain Maggis position in the soup segment. To counter the Knorr threat, the company relaunched Maggi soups under the Maggi Rich brand in May 1998. The soups were not only thicker in consistency than those produced earlier, the pricing was also kept competitive and the packaging was made much more attractive. However, Knorr took Nestlà © by surprise by launching one-serving soup sachets priced as low as Rs 4. HLL too launched two-serving sachets of Kissan soup priced at Rs 7. As Maggi did not have any offerings in this price-range, it lost a huge portion of its market share to Knorr. The relaunch prompted market observers to compare Nestlà ©s move with US soft drinks major Coca-Colas New Coke fiasco. However, the company disagreed, Its a hard-5 nosed strategy, that mixes nostalgia with the consumers voiced preference for the product it has been bred and rought up on. The reintroduction is Nestlà ©s acknowledgement of the loyalty of the Indian mother and the child to the original product. By May 1999, Nestlà ©s decision to bring back the old Maggi seemed to have paid off. Two months after the relaunch, the monthly average sales of Maggi noodles n the northern region rose 50% in comparison to the previous year. In July 1999, Maggi the brand, was promoted as the biggest brand in Nestlà ©s portfolio of brands in India, overtaking brands such as Nestum and Cerelac. Nestlà © believed that Maggi had immense potential as it was a very flexible brand under which regional variants could be introduced to meet various market needs. Company sources claimed that with reas onable price points and innovative products, Maggi could emerge as a top brand and a major growth driver for the company. To further support the brand, Nestlà © carried out various promotional activities as well. These included the August 1999 Fun-Dooz campaign and Jungle Jackpot campaigns. 6 As a result of the above initiatives, Nestlà © claimed to have cornered an 81% market share of the 20,000 tonnes noodles market by the end of 1999. Nestlà © sources claimed that Maggi noodles outsold the competition four times over and that more than four Maggi noodle cakes were consumed every second in the country. PRODUCT VARIENTS The product mix of Maggi is divided into various categories defined below. The company has launched various products under each category as mentioned below. RESEARCH METHODOLOGY OBJECTIVES à ¢Ã… ¾Ã‚ ¢ To understand the influence of Maggi as a brand on consumers mind set. à ¢Ã… ¾Ã‚ ¢ Sources of Brand equity of Maggi like Brand awareness, Brand image, Brand association, Brand recall à ¢Ã… ¾Ã‚ ¢ To understand the Brand performance of Maggi products. à ¢Ã… ¾Ã‚ ¢ To understand Brand Imagery, Brand Quality perceived by customers, Brand credibility, consideration, superiority and feelings. à ¢Ã… ¾Ã‚ ¢ Brand Extension of Maggi in terms of product diversity. à ¢Ã… ¾Ã‚ ¢ Analyse the repositioning of Maggi brand as a Healthy product and the consumers perseverance towards the same. RESEARCH PLAN Research Design: The research will be carried out in the form of a survey which will be done in areas near to Delhi (NCR region). The population has been segmented on the basis of salary Group and Age Group. Sample Design: The target population for our study is households. The sample will be selected by a simple random sampling method . Sample Size: The sampling unit is 150 which are divided as follows: |Number of respondents |150 | |Age-group |10 45 | |Monthly Household Income |25000 75000 INR | |Survey Locations |Delhi, Faridabad,Gurgoan,Noida,Greater Noida | |Salary Group |No income |25K 40K |40K 60K |60K 75K | |Number of Respondents |30 |50 |70 | |Age Group |10 25 |25 35 |35 45 | |Number of Respondents |50 |50 |50 | DATA COLLECTION PLAN Data Gathering: This study involves data collection (primary research) from different households in four different areas Delhi, Faridabad, Gurgoan, and Noida. Literature Review The research conducted as a part of our study would include Primary as well as Secondary research. Primary research would include a survey that would be conducted in selected localities of Delhi and nearby areas where the responses of consumers would be recorded through a designed questionair.Secondary research would include various aspects of Brand management through Internet , Journals, company reports , expert views etc. METHOLODOGY The research will be carried out in the form of a survey. This will include primary research in addition to secondary research as stated below. The survey research method will be descriptive research design. Each respondent will be interviewed through a Questionnaire. The sample will be selected by a simple random sampling method. The survey will address the following information area: Information Areas: The objective as spelt out can be elaborated into specific information areas to be studied. à ¢Ã… ¾Ã‚ ¢ How do customers perceive Maggi as a stable brand, their perception of noodles and how do they associate themselves with Maggi? à ¢Ã… ¾Ã‚ ¢ Are the consumers aware of Maggi Brand or they associate noodles with some other brand? à ¢Ã… ¾Ã‚ ¢ Do they consider noodle as a healthy product or they are aware of the companys strategy of repositioning it to a healthy product by the launch of some of the new products? à ¢Ã… ¾Ã‚ ¢ Which product from the entire basket of Maggi products do the consumers consider as the best selling product for Maggi and to which the consumers frequently buy? à ¢Ã… ¾Ã‚ ¢ Are the consumers willing to accept Maggi brand extensions to some other products like chocolate, juices, chips etc? SURVEY RESULTS: 1. Brand Associations: Sources of Brand equity like brand association of Maggi as a Brand was found highest with the age group of 10-25 and the product category associated with it was the noodles category ( see exhibit 1). Consumers in the age segment of 10-25 could easily relate Maggi to noodles. In the income wise category the brand association was highest with the income group of 25k-40k were more than 40 respondents associated Maggi with noodles ( see exhibit 2). The implications from the findings discussed above seem that Maggi has good brand association in terms of noodles. Consumers presume Maggi as Noodles and the companys philosophy of projecting the brand as noodles brand seem to be viable in this regard. 2. Brand Recall: From the Exhibit 3 4 given below it seems a clear trend that Maggi has a good brand recall as compared to its competitors like Top Ramen, Surya noodles etc. Consumers could easily associate Maggi with noodles. In the Age wise category, the respondents of the age group of 25-45 were highly cautious of Maggi brand and seemed to be consuming Maggi more as compared to other age segments. In the gender wise category the companys strategy of positioning of Maggi brand for working women seems to be adaptive and gaining shape as women respondents had a brand recall more than male. 3. Brand Awareness: From the responses of the respondents in the conducted survey it was evident than Maggis Brand awareness was very high in terms of noodles were around 65 %of the respondents associated maggi as noodles and only 20 % of the respondents knew ,Maggi as a Ketchup, 9% as soup etc. The trend indicated that Maggis brand extension strategy to increase its basket has not been quite successful in other food segments .This might be because of the larger share of market captured by the competitors hence Maggi has a high potential in markets like ketchup, soups etc. 4. Repositioning Maggi as a healthy product: The companys strategy to reposition Maggi as a Healthy product was not found conducive as per the survey results. The survey showed that consumers did not perceived Maggi as a healthy product with 53% of them consumed Maggis traditional products as compared to the rest who consumed other variants of Maggis brand that were positioned as Healthy products. From the pie chart given below it can be clearly seen that Maggi is still perceived as a non healthy products by the consumers and in spite of the efforts to position Maggi as a healthy product by the company the brand is still perceived as a ready to eat food brand that has a high market share in the noodle category in India. SWOT ANALYSIS OF MAGGI BRAND The SWOT analysis of Maggi brand clearly indicates the strengths of Maggi as a Brand in Indian market. The Brand was found to be a leader in its category of Noodles, with strong customer loyalty. Intensive distribution of Maggi as a Brand was seen in urban areas of the country. The major threats of the brand as shown in the figure below indicates that Maggi has made several attempts to revamp itself as a Healthy Product but till date its perseverance towards the tag line is low by the consumers. The brand is in the growth stage of product life cycle with a strong inclination towards the maturity stage. [pic] STPD ANALYSIS OF MAGGI BRAND Segmentation: Market Segmentation divides the heterogenous market into homogenous groups of customers who share a similar set of needs/wants and could be satisfied by specific products. Maggi Brand have segmented the market on the basis of lifestyle and habits of URBAN FAMILIES. Target: Market Targeting refers to evaluating and deciding from amongst the various alternatives, which segment can be satisfied best by the company. The Maggi Brand have mainly targeted the Kids, Youth, Office Goers Working Woman which falls into the category of convenience-savvy time misers who would like to get something instant and be over with it quickly. Positioning: Market Positioning is the act of designing the companys offerings and image to occupy a distinctive place in the minds of the target market. The goal of positioning is to locate the brand in the minds of consumers to maximise the potential benefit to the firm. Maggi has positioned itself in the SNACKS category and not in the meal category since Indians do not consider noodles as a proper food item. Therefore Maggi have developed its brand image of instant food products with positioning statements such as 2 minutes noodles and Easy to cook, good to eat. Differentiations: Points-of-difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate and believe they could not find to the same extent with a competitive brand. The Maggi Brand have also differentiated its brand image from its competitors in terms of taste, flavours and packaging. Maggi have launched wide varieties of products in different flavours which can attract larger set of customers. Maggi products are also available in different sizes catering to different customer needs. CUSTOMER BASED BRAND EQUITY PYRAMID (CBBE) Maggis customer based brand equity pyramid seems to be equally strong on left hand side and right hand side, it is also strong from bottom to top enjoying the highest brand awareness of any fast food noodle brand in India as well as repeat purchase rate and high customer loyality. BRAND PRISM OF MAGGI CONCLUSION The food processing business in India is at a nascent stage. Currently, only about 10% of the output is processed and consumed in packaged form thus highlighting huge potential for expansion and growth. Traditionally, Indians believe in consuming fresh stuff rather then packaged or frozen, but the trend is changing and the new fast food generation is slowly changing. Riding on the success of noodles, Nestle India, tried to make extensions of the Maggi brand to a number of products like, sauces, ketchups, pickles, soups, tastemakers and macaroni in the mid-1990s. Unfortunately, the macaroni and pickles didnt pick up as expected. The soups and sauces did somewhat fine, gathering considerable sales volumes and have a satisfactory presence even today. Maggi Noodles itself faced a bit of difficulty with respect to taste, and nearly lost its position in the minds of Indian consumers in the late 1990s. When Nestle changed the formulation of its tastemaker, the ominous packet that came along with Maggi Noodles, a major chunk of consumers were put-off and sales started dropping. Also, Maggis competitor TopRamen took advantage of the situation and started a parallel aggressive campaign to eat into Maggis market share. But the company quickly realised this and went back into making the original formula coupled with a free sampling campaign. This helped Magg i to win back its lost consumers and pushed up its sales volumes again! Maggi Today The year 2008 saw India leading in world wide Maggi sales. The brand has grown to an estimated value of Rs 160-170 crore and contributes at least 8-9% to Nestle Indias top line. All the same, some FMCG analysts feel that the brand has not done much to expand the noodles category. Even after 25 years of its launch, the size of the instant noodles market is yet quite small at Rs 300 crore. But yes, the parent company, Nestle India Limited has certainly encouraged the brand to enter into other culinary products. RECOMMENDATION After the conducted study following recommendations could be sited for Maggi Brand. To gain maximum leverage in terms of profit the company should pay emphasis on segments with age groups 25-35 and above .Advertising is the key to success. Targeting these segments will not only enhance the companys profit margins but also it will leverage the brand image of Maggi. The company should advertise its products by depicting attributes related to Health like Nutrition values, % of Vitamins, Proteins etc.This would help in customers perceiving the product as Healthy. Foray into other food products like chips, chocolates etc under its sole brand name would not only help in Brand extension but will also enhance Maggis market share. FUTURE PLANS Nestlà © Indias objective is to manufacture and market the companys products in such a way so as to create value that can be sustained over the long term for consumers, shareholders, employees and business partners. Maggis aims to create value for consumers that can be sustained over the long term by offering a wide variety of high quality, safe food products at affordable prices. The company continuously focuses its efforts to better understand the changing lifestyles of modern India and anticipate consumer needs in order to provide convenience, taste, nutrition and wellness through its product offerings. LIMITATIONS: The present study is confined to a minimal sample size and may not reflect the opinion or response of the entire population in general. The results of our study are entirely confined to the responses of the Delhi consumers and might deviate in terms of actual population as a whole.Recomendations given after the study are entirely dependent on the survey and the secondary analysis done in the report.

Essay on Hotspur as Tragic Hero of Henry IV -- Henry IV Henry V Essays

Hotspur as Tragic Hero of Henry IV       In Shakespeare's Henry IV Part One, the characters' many different conceptions of honor govern how they respond to situations.   Each character's conception of honor has a great impact on the character's standing after the play.   For instance, Falstaff survived because he dishonorably faked his own death, and his untrue claim that he was the one who killed Hotspur may get him a title and land.   On the other hand, Hotspur lies dead after losing a duel for honor.   Hotspur, who is in many ways the ideal man by the standards of his time, is killed by his lust for honor.   In creating Hotspur, Shakespeare has created a variation on the tragic hero of other works: the stubborn tragic hero, who, dying for his fault of honor, does not at last understand his weakness.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The fault of the classic tragic hero, hubris, is very similar to Hotspur's need for honor.   While hubris is excessive pride, the quest for honor can be viewed as the quest ( of the proud ) to get more titles and accolades, more things to be proud of.   In addition, Hubris and honor drive their victims to ultimate failure in a similar manner: Oedipus is driven to find out the truth about his origins by his own pride just as Hotspur is driven by his need for honor to fight against the odds.   Each fault is as inevitably dooming as the other: the quest for honor leads to greater and greater risks taken for greater and greater honors, and hubris leads to the acceptance of greater and greater risks as the proud hero cannot back down.   Thus Hotspur's need for honor is similar failing to hubris, giving him that characteristic of the tragic hero.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hotspur's standing in his society is very high: he is ... ...peare from other writers of the Elizabethan period and made his writings exceptional.    Works Cited and Consulted:    Bloom, Harold. Henry IV, Part One: Bloom's Notes. New York: Chelsea House, 1996.    Cruttwell,Patrick. Hernry IV. Shakespeare For Students, Vol. II. Detroit: Gale Publishing, 1999.    Kantor, Andrea. Henry IV, Part One. London: Baron's Education Series, Inc, 1984.    Princiss, G.M. Henry IV Criticism. Shakespeare For Students, Vol.II. Detroit: Gale Publishing, 1999.    Prior, Moody E. The Drama of Power: Study in Shakespeare's History Plays. Shakespeare For Students, Vol. II. Detroit: Gale Publishing, 1999.    Shakespeare, William. Henry IV, Part One, Penguin Books, Lim, Harmondsworth, Middlesex, England. 1987.    Wells, Stanley. Shakespeare: Life in Drama. New York: Norton & Company, 1995.   

Accounting Essays – BT Cashflow Changes

BT Cashflow Changes.BT Group ( BT ) is the taking UK company supplying landline telecommunication services and equipment. It besides had the nomadic telecommunication concern which was later sold as MMO2. After the sale of nomadic concern, BT ‘s profile has now changed from a growing company to a mature hard currency bring forthing company. A )Fiscal public presentationThe most common nonsubjective appraisal of the fiscal public presentation of a house is the return it generates on its assets and the measure and quality of the returns. Measure is measured by the absolute and per centum alteration in entire net incomes. The net income and loss history of an administration and its analysis are the premier and first indexs of a house ‘s fiscal public presentation. The latest one-year consequences of BT is for the period stoping 31 March 2005. Appendix I shows the sum-up of cardinal net income and loss figures over the last three old ages. BT ‘s turnover and net income after revenue enhancement in 2005 have increased as compared to 2004 but are still lower than those in 2003. The turnover has declined by 5.7 % merely whereas net income after revenue enhancement has declined by 32.7 % over the two twelvemonth period. This shows that the concern has really low variable costs which is in line with the heavy fixed cost investings usually made by telecommunication companies in set uping their webs and subsequent really low variable costs in transporting informations. While turnover increased in 2005, runing net incomes have declined. This indicates that the concern is confronting some pricing force per unit areas or is passing more on advertizement as the operating net income declined by 0.5 % merely. BT ‘s 2005 net income after revenue enhancement was & A ; lb ; 1,820m and was well higher than & A ; lb ; 1,406m. Though the absolute net income is really high figure compared to most of the concerns and indicates that the company is in strong fiscal place, it besides shows that BT has high fiscal purchase. The company paid a important high involvement and if grosss and operating borders come under more force per unit area, it could hold problem paying involvement costs. BT is cognizant of this issue and has focused on cut downing its net debt. After confronting tough times in early 2000s, it has sold many old investings to raise money for refunding debt. BT ‘s portion monetary value rose after it announced its strategic determination to cut down net debt by raising money through divestments. The net involvement payments have declined from & A ; lb ; 1,439m in 2003 to & A ; lb ; 801m in 2005. Not merely that, the net involvement payment has declined from 49.5 % of operating net income to 29.0 % from 2003 to 2005. The decrease in net involvement as a per centum of operating net income is an of import betterment as it gives investors comfort that even if operating borders come under force per unit area, the company would still be able to run into its involvement liabilities. One speedy manner to analyze a company ‘s public presentation is to look at the net incomes per portion form. The net incomes per portion had besides a alteration form similar to that of net income after revenue enhancement. It foremost decreased from 31.4p in 2003 to 16.4p in 2004 before increasing to 21.4p in 2005. The 2005 addition in net incomes per portion highlights the betterment in public presentation. Though the net incomes did lessening in 2004, BT kept on increasing entire dividend paid to stockholders. This shows the direction ‘s religion in concern traveling frontward and its ability to run into higher dividend outlooks in future. The returns generated on assets is measured by Return on Capital employed ( ROCE ) . Appendix II shows the computation of ROCE for BT. BT had a healthy ROCE of 19.0 % and 20.7 % in 2004 and 2005. The quality of returns is measured by their consistence and by the spread of net incomes, i.e. , the per centum of net incomes being generated from different divisions and locations. The less trust of net incomes on any one division and/or location means the company is in better form to defy downswings in its markets. None of BT ‘s concern contributed more than 50 % in its turnover in the twelvemonth ended 31 March 2005 ( BT, 2005 ) . This indicates that BT Group is moderately good protected from the diminutions in a concern line. The state of affairs is somewhat different if we look at the operating net incomes where BT Wholesale division contributes more than 50 % of net runing net incomes. Any more border force per unit areas in this concern could cut down future net incomes. Most of BT ‘s net incomes originate from UK and hence it net incomes are susceptible to alterations in UK economic system. Fiscal placeThe fiscal place of a company covers its fiscal construction, its assets and liabilities, its liquidness and hazard direction attack ( Accounting Standards 2004/2005 ) . Appendix III gives the high spots of BT Group ‘s balance sheet from 2004 to 2005. The entire fixed assets have increased by & A ; lb ; 639m in the last twelvemonth. While entire fixed assets have increased, the entire current assets have decreased by & A ; lb ; 254m, so entire assets have increased by & A ; lb ; 385m. The lower addition in entire assets as compared to increase in fixed assets is chiefly due to diminish in hard currency and investings. The major alteration in fiscal construction has occurred on the liabilities side. The entire current liabilities have gone up by & A ; lb ; 3,938m due to increase in current loans and adoptions of & A ; lb ; 3,227m. This shows that BT is financing much more of its assets from current adoptions. The monolithic addition in current loans and adoptions has reversed the net current assets ( liabilities ) place. BT had net current assets of & A ; lb ; 2,027m in 2004 and had net current liabilities of & A ; lb ; 2,165m in 2005, a net lessening in current assets of & A ; lb ; 4,192m. While the current liabilities have increased, the long term creditors have decreased by & A ; lb ; 4,335m. If we merely look at long-run creditors, the decrease is impressive and it gives more assurance to the investors that company is in better fiscal place now. But when we combine the lessening in long term creditors with the addition in current liabilities, the net alteration is really less. And the fact that alterations in current liabilities is chiefly due to borrowing alternatively of addition in trade creditors means that the funding of assets has simply shifted from long term adoptions to short term adoptions. The current assets to current liabilities ratio has declined from 1.24 to 0.83 in the last one twelvemonth, a mark of concern in footings of liquidness particularly when the addition in liabilities is non chiefly due to higher trade creditors. Debt to equity ratio indicates the funding of assets. BT had entire debt of & A ; lb ; 13,697m in 2004 and the corresponding figure for 2005 was & A ; lb ; 12,589m, a lessening of & A ; lb ; 1,108m. If we now exclude hard currency and short term investings from entire debt, BT ‘s net debt was & A ; lb ; 8,425m and & A ; lb ; 7,786m in 2004 and 2005 severally. The net debt to book value of equity ratio declined from 2.75 in 2004 to 2.02 in 2005. This means that debt fundss about twice assets as being financed by equity. Higher sum of debt consequences in lower leaden mean cost of capital as debt is cheaper equity. But as BT reduces more debt, its leaden mean cost of capital will increase. The addition would be partly offset by lower cost of equity due to take down opportunities of bankruptcy. Hazard of bankruptcy is measured by involvement screen ratio which is defined as the ratio of hard currency available for involvement payments to net involvement. Appendix IV shows the EBITDA computation and involvement screen ratio. The involvement screen ratio has increased from 6.1 in 2004 to 7.0 in 2005. The healthy involvement screen ratio shows that BT has farther reduced the hazard of bankruptcy and is in better fiscal place now. The debt degree is now really much within manageable degrees and is more like a hard currency rich mature company. Companies usually tend to follow certain dividend tendency to signal market of their appraisal of future net incomes. Dividend declaration is besides portion of hazard direction as it is based on direction ‘s appraisal of future hard currency coevals and outgo outlooks. The hiking in dividend in 2004 and 2005 inspite of diminution in net incomes in 2004 shows the direction appraisal of future low hazards to hard currency flows. Fiscal AdaptabilityAn entity ‘s fiscal adaptability is its ability to take effectual action to change the sum and timing of its hard currency flows so that it can react to unexpected demands or chances ( Accounting Standards 2004/2005, page 26 ) . Appendix V shows the chief elements of amalgamate hard currency flow statement of BT Group. BT Group is bring forthing high sums of hard currency influx from operating activities. During the twelvemonth ended 31 March 2005, the company generated & A ; lb ; 5,900m of net hard currency from operating activities. BT is in telecommunication concern which demands comparatively high degree of absolute investings. It spent & A ; lb ; 2,408m on capital outgo during the twelvemonth ended 31 March 2005. Even if we believe that all of capital outgo was required under normal operations, BT was still left with & A ; lb ; 2,282m of excess hard currency in 2005. As we can see from the Appendix III that BT has now focused on refund of loans. During the last three old ages, the company has reduced adoptions by & A ; lb ; 7,395m. Though BT is able to bring forth important sum of hard currency before disposals but that was non plenty in 2003 and 2004 to refund loans. The company so sold some of its investings to bring forth hard currency for loan refunds. BT besides pays a important sum of dividend to its stockholders. So if its cyberspace hard currency from operations do diminish in future, it has still some buffer in footings of dividend payments to take attention of loan refunds. B )The aim of fiscal statement is to supply information about the coverage entity ‘s fiscal public presentation and fiscal place that is utile to a broad scope of users for measuring the stewardship of the entity ‘s direction and for doing economic determinations ( Accounting Standards, 2004, page 22 ) . The conformity of an entity ‘s fiscal studies with UK ‘s Accounting Standards can be gauged over two chief countries – content and format. Content is of import to give true and right image of a house ‘s fiscal public presentation and place. Different users need different information. Fiscal statements are used by investors to establish their investing determination. So it is of import that fiscal statements have the right content to assist accomplish this end. It is besides of import to hold right format of presentation. Investors are more likely to experience comfy if they see familiar presentation manner and can so measure the company easy. We will look at the content and major fiscal statements to see whether they comply with UK Accounting Standards. We will so besides at few extra notes to fiscal statements to see whether they are besides in line with true and just rule and give the readers a clear image of the entity. First of all we compare net income and loss statement with FRS 3 ‘Reporting fiscal public presentation ‘ . BT ‘s amalgamate net income and loss statement clearly shows the entire turnover and portion from joint venture and associates, and in making so gives more lucidity of its gaining base. The fiscal statement format is similar to the illustration formats shown in Accounting Standards 2004/2005. BT ‘s 2005 Annual Report nevertheless does n't demo portion of turnover and net incomes from discounted operations ( BT, 2005 ) . It is because BT did n't sell any concern in 2005. If we look at the 2002 Annual Report ( BT, 2002 ) , it shows the turnover and net incomes from discounted operations besides. The fiscal statement besides has statement of entire recognized additions and losingss in line with FRS 3 patterns. So the histories run into net income and loss statement UK Accounting Standards in footings of both content and format. We now compare BT ‘s hard currency flow statement with the format prescribed in FRS 1 ‘Cash flow statements ‘ . BT ‘s hard currency flow statement has non merely got all the headers but they are besides in the same order as mentioned in FRS 1. BT study besides gives sub-categories under the major headers and hence is a echt attempt to educate investors every bit much as possible on the coevals and usage of hard currency flows. BT hard currency flow statement uses the format prescribed for the ‘Group ‘ histories. The notes to fiscal statement besides has detailed describing on rapprochement of operating net income to run hard currency flows, analysis of net debt, acquisition and disposals in line with formats for the ‘Group ‘ histories. The following subdivision we analyse is on segmental coverage and look into its comparison with SSAP 25 ‘Segmental Reporting ‘ . SSAP 25 says that a populace limited company should supply segmental analysis on lines of concern category and geographical location. The notes to fiscal statement subdivision in the 2005 Annual Report has a subdivision on segmental coverage wherein BT shows the turnover, runing profit/ ( loss ) and net assets/ ( liabilities ) of different concern lines. It besides provides the above informations based on the geographical location of contrary coevals. The above meets SSAP 25 demands and besides helps investors make a better judgement of hazards faced by BT. BT is in telecommunication concern where engineering alteration is rapid. BT has acquired many companies in recent old ages to maintain gait with the technological developments. So it is of import to analyze the acquisition policies and revelations are in line with the UK Accounting Standards. FRS 6 ‘Acquisitions and Mergers ‘ and FRS 7 ‘Fair values in acquisition accounting ‘ govern the acquisition accounting policies. BT ‘s one-year study under ‘Notes to fiscal statements ‘ gives elaborate revelation of entire and just value of the acquisitions made by it. BT ‘s fiscal statements non merely give the book and just value of acquisitions but besides a elaborate account of them for each acquisition. The clear and easy to understand format of fiscal statements and the deepness of information in them signals that BT non merely merely make the lower limit to run into UK Accounting Standards but besides follows them in true spirit. Appendix I – Highlight of BT Group ‘s net income and loss histories ( Beginning: BT Annual Report and Form 20-F ; hypertext transfer protocol: //www.btplc.com/Sharesandperformance/Howwehavedone/Financialreports/Annualreports/AnnualReports.htm ) Appendix II – ROCE of BT Group ( Beginning: BT Annual Report and Form 20-F ; hypertext transfer protocol: //www.btplc.com/Sharesandperformance/Howwehavedone/Financialreports/Annualreports/AnnualReports.htm ) Appendix III – Highlight of BT Group ‘s balance sheet ( Beginning: BT Annual Report and Form 20-F ; hypertext transfer protocol: //www.btplc.com/Sharesandperformance/Howwehavedone/Financialreports/Annualreports/AnnualReports.htm ) Appendix IV – Interest screen ratio ( Beginning: BT Annual Report and Form 20-F ; hypertext transfer protocol: //www.btplc.com/Sharesandperformance/Howwehavedone/Financialreports/Annualreports/AnnualReports.htm ) Appendix V – Highlight of BT Group ‘s hard currency flow statements ( Beginning: BT Annual Report and Form 20-F ; hypertext transfer protocol: //www.btplc.com/Sharesandperformance/Howwehavedone/Financialreports/Annualreports/AnnualReports.htm ) Bibliography and mentions Accounting Standards 2004/2005 – Extant at 30 April 2004 ( 2004 ) ; Wolters Kluwer ( UK ) Limited. BT ( 2005 ) ; BT Annual Report and Form 20-F for the twelvemonth ended 31 March 2005 ; hypertext transfer protocol: //www.btplc.com/Sharesandperformance/Howwehavedone/ Financialreports/Annualreports/AnnualReports.htm BT ( 2002 ) ; BT Annual Report and Form 20-F for the twelvemonth ended 31 March 2002 ;hypertext transfer protocol: //www.btplc.com/Sharesandperformance/Howwehavedone/Financialreports/Annualreports/Annualreportsarchive.htm